The Pepsi Generation ..Where Are They Now?
What Ever Happened to the Pepsi Generation? by John • November 20, 2011 • Branding, Leadership, Marketing, Strategy The concept of a Pepsi advertising campaign designed to capture America’s youth had its roots in the 1960’s. But it wasn’t until the 1980’s that “The Choice of a New Generation” struck 14-24 year olds like a […]
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