Women of Color Beauty Products

Featured image: China Machado (Fashion Model)

Billie Holiday Singer-Actress

Donayale Luna 1960s

Jean Patchette 1950s

Grace Jones Model-Singer-Actress

China Machado 1950’s Shanghai

Nina Mae McKinney actress 1930s and 1940s

Any way you look at it, makup is an artistry stemming from various cultures of the world for different puposes. A broad spectrum of ethnicities in the glamour limelight have benefitted from the continual refinement of…. a growing variety of beauty products.

Maybelline is an American makeup brand sold worldwide snd owned by the French cosmetic company.

History of Makeup

From the copper and lead ore that the ancient Egyptians used to create the world’s first cosmetics to the scientifically advanced products of today that can do everything from hide pores, smooth complexions, and turn the pale green of your eyes a vivid shade of emerald, makeup has been an integral part of humankind for thousands of years.


Traditional indian bridal makeup • Contemporary but traditional bridal makeup. … Capturing the look of Asia is easier than ever thanks to a few cosmetic products created specifically for Indian eyes. The following Indian eye


Makeup Not Commercially Available To Women of Color

The western movie and other socialite cultures were popularized by anglo-saxon, and did not find it lucrative to create and cater to black glamour needs. MissBackInTheDayUSA (AmericaOnCoffee)

Going back as far as Madam Walker – a rags to riches girl, whose cosmetics firm Madam C. J. Walker Manufacturing Company, which sold beauty and hair products specifically for black women, made her a vast fortune, earning her the credit of being the first ever female self made millionaire -black or white, in America.

”I am a woman who came from the cotton fields of the South. From there I was promoted to the washtub. From there I was promoted to the cook kitchen. And from there I promoted myself into the business of manufacturing hair goods and preparations. I have built my own factory on my own ground.”

Madam CJ Walker in a speech to the National Negro Business League Convention, July 1912


Many early cosmetic products for women of color held up the ‘white beauty’ ethos, and so were marketed to women who desired to reduce their ethnic appearance – hair straightening serums and face bleaches in particular. Black Betty Posters – a site set up to highlight the early racist attitudes to beauty idealism, points out that ‘America still classified people by skin tone, and blacks were no different from the white norm. The world was changing, but beauty ideals remained very conservative — and very European.’
The two dominating cosmetic companies of the 1930s and 1940s which ‘catered’ to black women were Valmor products and Famous Products, both owned by a Mortan Neumann, a Chicago chemist. His most popular cosmetic brands were Sweet Georgia Brown and Madame Jones.

Image: Facebook.com
Image: Facebook.com

Madam C.J.Walker was the predecessor of Annie Minerva Turnbo Malone (August 9, 1869 – May 10, 1957) who was an American businesswoman, inventor and philanthropist.
Madame C. J. Walker (1867–1919) and Annie Malone (Malone’s vital statistics: 1869–1957) developed lipstick colors especially for African American women and sold them door-to-door.
Annie Malone, however, in the first three decades of the 20th century, founded and developed a large and prominent commercial and educational enterprise centered on cosmetics for African-American women.

Historian Wendy A. Woloson found an interesting beauty booklet, published by Valmor back in 1946.

Reading it and looking at the ads gives one the shivers. All the beauty adverts show rather ‘whitish’ women vigourously bleaching their skin and straightening their hair – the message being, to be beautiful, you ‘gotta be white girl’.

Patrice Yursik, the lovely Trinidadian writer and creator of Afrobella.com is a pretty good source for all things ‘brown’ as far as makeup is concerned. Highly

Source: vintagemakeupguide.com

A legacy reborn: Madam C.J. Walker hair products are back

Cara Anthony, The Indianapolis Star


INDIANAPOLIS — More than a century after her “secret formula” turned Madam C.J. Walker into a self-made millionaire, her iconic brand of beauty products is back. But this time the hair care line is reaching a broader group of consumers.

‘Madam C.J.’ Walker still inspires beauty entrepreneurs

Sundial Brands purchased Madam C.J. Walker Enterprises in 2013. Dennis then met with Walker’s great-great-granddaughter, A’Lelia Bundles, to discuss the direction of the line.

The pair agreed that the products had to honor Walker’s legacy while meeting the needs of consumers.

Their formula is working.

Soon after debuting in March, Harper’s Bazaar called the line’s “curl reviver” one of the best coconut oil hair products on the market. The Los Angeles Times, Allure and Marie Claire also praised the line inspired by Walker’s story.

Madame C. J. Walker


Walker built her empire by selling hair care products to black women at a time when women of color had few options.

But Madam C.J. Walker Beauty Culture wants to reach men and women of all backgrounds and hair textures.

“Hair is hair,” said Devon Ginn, who works at the Madame Walker Theatre in Indianapolis. “Your hair can look one way being a man, and another way being a woman. Either way you want it to be tamable and manageable.”

Beauty blogger Victoria Davis took notice of the line’s potential to desegregate the industry.

“Hair care aisles have been divided between the mainstream brands and ‘ethnic’ brands for so long,” said Davis, who has more than 5,000 followers online. “The Madam C.J. Walker Beauty Culture products, no matter the collection, are made for a diverse audience.”

The line has collections for different hair textures: tightly coiled, curly, wavy and straight.


From millennials to men, Madam C.J. Walker Beauty Culture has developed an eclectic following since it exploded onto the scene earlier this year.

One of the products in a newly reinvented line of Madame C.J. Walker products on sale online and locally at the Sephora store at the Fashion Mall, Indianapolis, Monday, Sept. 19, 2016.

Robert Scheer/IndyStar

Sundial Brands, a New York-based company that owns Nubian Heritage and Shea Moisture, re-established the brand that now includes gels, oils and cremes as well as shampoos and conditioners. Sundial CEO Richelieu Dennis teamed up with Sephora to put Walker’s name on store shelves, as well as making the products available online.


4 thoughts on “Women of Color Beauty Products

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