Young hosted and starred in the well-received half-hour anthology television series Letter to Loretta (soon retitled The Loretta Young Show), which was originally broadcast from 1953 to 1961. She earned three Emmy awards for the program. Her trademark was a dramatic entrance through a living room door in various high-fashion evening gowns. She returned at the program’s conclusion to offer a brief passage from the Bible or a famous quote that reflected upon the evening’s story. (Young’s introductions and concluding remarks were not re-run on television because she legally stipulated that they not be, as she did not want the dresses she wore in those segments to make the program seem dated.) The program ran in prime time on NBC for eight years, the longest-running primetime network program hosted by a woman up to that time.
The program was based on the premise that each drama was in answer to a question asked in her fan mail. The title was changed to The Loretta Young Show during the first season (as of the episode of February 14, 1954), and the “letter” concept was dropped at the end of the second season. Towards the end of the second season, Young was hospitalized as a result of overwork, which required a number of guest hosts and guest stars; her first appearance in the 1955–1956 season was for the Christmas show. From then on, Young appeared in only about half of each season’s shows as an actress, and served as the program’s host for the remainder.
Minus Young’s introductions and conclusions, the series was re-run as the Loretta Young Theatre in daytime by NBC from 1960 to 1964. It also appeared in syndication into the early 1970s before being withdrawn.
In the 1962–1963 television season, Young appeared as Christine Massey, a freelance magazine writer and the mother of seven children, in The New Loretta Young Show, on CBS. It fared poorly in the ratings on Monday evenings against ABC’s Ben Casey. It was dropped after one season of 26 episodes.
In the 1990s, selected episodes from Young’s personal collection, with the opening and closing segments (and original title) intact, were released on home video and frequently shown on cable television.